Validate the problem before you build
Prove the problem is real, frequent and painful before you invest in the solution you can already picture.
Read the noteINSIGHTS
Notes for the
road ahead.
Short, practical reads on validating a problem, gathering evidence, choosing milestones and preparing for capital conversations. Each takes about a minute.
Preparing for a first capital conversation
A first conversation about capital is a chance to show you understand the business and what the money would change.
Read the noteChoosing the next milestone
Pick the one specific, observable milestone that would most reduce uncertainty, and let it shape what you do next.
Read the noteCustomer evidence that counts
Compliments cost nothing; commitment and behaviour tell you far more about real demand.
Read the noteThe founder–operator perspective
Ideas become companies through operations; thinking like an operator early helps you avoid preventable mistakes.
Read the noteWhat to bring to a founder introduction
Keep it short, specific and easy to discuss: the problem, the evidence, the team, the model and the next milestone.
Read the noteTurn the notes
into a checklist.
The founder toolkit helps you structure your customer problem, evidence and next milestone before a conversation.
Open the founder toolkitYOUR NEXT CHAPTER
Something big.
Starts with you.
Build your introductionBring the problem. The evidence. The ambition.